Having a business website has become a necessity and staple component of any marketing strategy.
As a business owner, your responsibility is to make sure your brand is appearing in online search results, and more often that not, that means working with a web design agency to create a website that creates that online presence and truly encapsulates your business.
But for some, especially small businesses, a professionally designed website might be out of reach, leading you to build your own website. Whilst we recognise that professional web design isn’t for everybody, you may want to reconsider using DIY website builders.
We’ve seen the results, and have the top 4 problems associated with DIY websites, which is what we’re going to discuss in this blog post.
These can be great when doing website design yourself, but they do present drawbacks, in the sense that they give you limited functionality in controlling the design of your site. That means if you don’t have any web development experience, such as coding, you’re going to be prohibited straight away.
Not only that, but DIY website builders often are missing fundamental features, such as a blog section, calendar integration, payments and more, or worse still, they’re only unlockable by paying extra (more on that later). With a professional website design however, you’ll have much greater control over the design and functionality of your website.
If you’re looking to conquer search results with good quality SEO, then you’re better off staying clear of DIY website builders. Many drag and drop websites lack fundamental SEO elements of a professionally developed website, meaning you’re giving your competitors an advantage in the long run.
Generally speaking, the higher your site ranks, the more traffic it will receive, but Google tends to prioritise sites with good search engine optimisation, pushing lower quality sites down in search results.
One benefit of DIY website builders is the monthly subscription involved in maintaining your website. This often covers the cost of web hosting, editing your website and more, which can be a relief to business owners knowing everything is handled.
That being said, there can often be unpredictable costs attached to DIY website builders, in the sense that some features you might need might be additional paid features. This could mean what started as a free website can quickly become an overpriced one.
So, when considering a DIY website, think about what functionality you’d like to include, as features such as email hosting, store integration, SEO, social media sharing, calendar integration and more could lead you to spending more money.
Did you know that mobile internet traffic has increased by over 500% since 2011? The way in which consumers buy has rapidly changed, and that means making sure your site is mobile responsive is crucial.
However, this is a functionality that is often not available with DIY website builders, meaning your site will lack a responsive design. This again is a drawback, because Google also prioritises sites that are mobile friendly, over sites that are not, which again can give your competitors an advantage.
Those are just a few of the problems associated with DIY website builders. Our hope is that this has helped you understand the limitations and the problems they can bring to your business and a wider marketing strategy.
Need help getting your website sorted? Have a conversation with us about a professionally designed website, giving your business the competitive edge it may need.