Marketing your dental services is no easy task. Traditional marketing, such as adverts in yellow pages and word of mouth referrals are no longer a viable strategy, with today’s digital consumer flocking to Google searches to make a decision.
In fact, research has shown that over 80% of patients use online search results to research dental treatments. With that in mind, content marketing and having an online presence has become a fundamental necessity for dentists looking to grow their practice.
Without a solid marketing strategy that focuses on your target audiences, you put yourself in a difficult position when tackling how you grow your business. It’s very easy to say you should be doing marketing, but it’s much more difficult to know exactly how to do that.
In reality, we’ve got a list of the 5 best dental marketing ideas that can generate leads fast. In this blog, we’ll cover each one in more detail, so you can begin implementing some dental marketing ideas in your own practice and begin marketing to potential patients.
This is probably the easiest and least time consuming dental marketing idea, but it’s one that can bring you instant results and help you immediately attract potential patients.
You’ll likely have seen Google My Business profiles amongst search results. These are the local listings that appear alongside a map, especially when someone makes a location-based search such as “dentist near me” or “dentist in York.”
Nearly half of all clicks from Google searches are made from local Google My Business listings, which makes it a no brainer for getting rapid traffic to your practice. This is due to the fact that Google automatically ranks local listings higher, especially for location-based search terms.
That makes having a Google My Business profile a priority. Once you’ve done that, it’s equally important to have reviews from patients and customers of your practice. Not only does Google prioritise local listings appropriately, if there are multiple businesses of the same type in an area, it will rank higher the ones that have higher reviews from customers.
Action: Claim your Google My Business page, and then begin optimising it with business details and reviews from patients.
We’ve talked about before that, on average, 70% of the buying decision is made before a business gets in touch. That means that we’re living in the age of research-based consumers, with potential patients looking for answers on Google before committing to a business.
Because of this, having a blog post on the website has become a crucial part of any marketing strategy. People are searching for answers to everything, whether it be “benefits of Invisalign” or “problems with wisdom tooth removal” or “best teeth whitening tools.”
In other words, your patients want to be armed with research to make the buying decision themselves with as much information as possible. A recent study found that 73% of buyers consume between 3 and 7 pieces of content before speaking with a salesperson.
So, to get started, we recommend setting a blog up on your website and committing to a minimum of one blog post per week. If you’re struggling for ideas, simply brainstorm all the questions patients have ever asked you, and then address them in a blog post on your website.
By paid advertising, we mean taking advantage of Google Ads and Facebook Ads as a way of generating appointments and leads quickly for your practice.
We love pay-per-click advertising. It allows you to target specific areas or target audiences based on keywords and phrases that potential patients are searching online, including targeting specific cities or areas in which your practice is located.
When done right, Google Adwords and Facebook Ads can generate results fast, and we’ve seen practices increase conversions by over 400% with proper targeting and conversion tracking set up.
Paid advertising also works well if you’re promoting a specific campaign, such as “dental health for Valentines Day” or a specific offer for Invisalign.
As we’ve already mentioned, the higher you rank in Google searches, the higher your chances of potential patients clicking through to your practice.
Everything we’ve talked about so far plays a part in search engine optimisation, particularly consistent, good quality content and paid advertising. More crucially, search engine optimisation is important to your content, and there are numerous on-page and off-page SEO tactics that are worth paying attention to as your site continues to grow.
It’s also important to keep your website security, speed and user-friendliness in mind, as these are all factors to dictate how high your site appears in search results from Google. We recommend practices look at a monthly SEO package as part of their dental marketing budget, so that their SEO is taken care of going forward.
Marketing automation can be an effective tool for your sales process, because it can remove the burden of manually following up with potential patients and in-turn, create a better customer experience.
Email marketing and automation allows you to set up automated responses, rather than sending manual ones for every new lead. That means “thank you” emails and appointment reminders can be taken care of automatically, leaving it to simply tick over so you don’t have to worry about it.
You can also use email marketing to keep your client base up-to-date with news on your practice, such as special offers and new announcements, giving you ample opportunities for cross-selling.
Every dental practice is unique, and our hope is that these dental marketing ideas help you implement a solid marketing plan to get the very best leads for your practice going forward.